AIDS 2018 Logo Submission

Year: 2016 / Client: 2018 AIDS International Conference / Tools: Illustrator, InDesign

The Amsterdam coat of arms and flag are well-known, strong symbols that represent the city’s history and heritage. Integrating the main concept behind them into the emblem for the 2018 AIDS International Conference is not only a practical solution to the design brief published by the Organising Committee, also a way to abstract Amsterdam’s sustained response and efforts against the disease since its appearance in the 1980s.

The different tones of red and the gradient between them represent the countless lives of people affected by HIV/AIDS. To be eligible for the visual identity contest, the logo had to include the AIDS movement red ribbon, be representative of Amsterdam and be limited to two colours.